MANAGEMENT, BUSINESS MODELS AND STRATEGY: THE CASE OF TV´S COMPANIES IN PORTUGAL

João Paulo de Jesus Faustino (Centro de Investigação Media e Jornalismo)

The paper presents the business models of the four players operating in the Portuguese free-to-air broadcasting market: two state-owned channels and two channels integrated in media Groups which are publically traded. Special attention is dedicated to the strategies and management practices of each player, to the evolution and importance of revenues streams alternative to classic advertising revenues and to the emergence of new wireless and digital technologies. A specific analysis of recent years’ financing models will be held for better understanding business trends. This paper attempts to identify basic business models typologies, with the ultimate purpose of developing a management tool and to simplify the description of relationships and transactions characteristic in the television broadcasting business that explains the alternative competitive positioning of each operator.