<HTML><HEAD><TITLE>XI Congresso de Ciências da Comunicação na Região Sul</TITLE><link rel=STYLESHEET type=text/css href=css.css></HEAD><BODY aLink=#ff0000 bgColor=#FFFFFF leftMargin=0 link=#000000 text=#000000 topMargin=0 vLink=#000000 marginheight=0 marginwidth=0><table align=center width=700 cellpadding=0 cellspacing=0><tr><td align=left bgcolor=#cccccc valign=top width=550><font face=arial size=2><strong><font face=Verdana, Arial, Helvetica, sans-serif size=3><font size=1>XI Congresso de Ciências da Comunicação na Região Sul</font></font></strong><font face=Verdana size=1><b><br></b></font><font face=Verdana, Arial,Helvetica, sans-serif size=1><strong> </strong></font></font></td><td align=right bgcolor=#cccccc valign=top width=150><font face=arial size=2><strong><font face=Verdana, Arial, Helvetica, sans-serif size=1><font  size=1>ResumoID:IJ02.417-2</font></em></font></strong></font></td></tr><tr><td colspan=2><br><br><table align=center width=700><tr><td>IJ: <b>Publicidade e Propaganda</b><p align=justify><strong>A PERSUASÃO E FATORES DE SELETIVIDADE PERCEBIDA਍ഀ
APLICADOS À CAMPANHA “ACREDITE NA BELEZA” DE O BOTICÁRIO.਍ഀ
</strong></p><p align=justify><b><u>Virgínia Squizani Rodrigues </u></b>  (<i>Universidade Federal de Santa Maria</i>)<br><br></p><b><font size=2>Resumo</font></b><p align=justify class=tres><font size=2>਍ഀ
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</font></p><br><b>Palavras-chave: </b>&nbsp;Percebida, Persuasão, Propaganda, Publicidade, Seletividade</td></tr></table></tr></td></table></body></html>਍ഀ